New York, NY, Oct 05, 2021 (GLOBE NEWSWIRE) – NEW YORK, NY – On Thursday, October 5, the international non-profit organization Oceanic Global launched the Blue Standard (Blue), a one-of-a-kind crossbreed -industrial standard that allows industries and businesses of all sizes to have a measurable impact that protects our blue planet. Emissions, toxins and plastics are all consequences of the man-made industry devastating the Earth. And with 70% of the planet covered by the ocean (which regulates our climate, absorbs our carbon and produces more than half of the oxygen we breathe), marine ecosystems bear the brunt of our actions. While there are several existing standards based on the notion of ‘going green’, Oceanic Global’s is the first of its kind to examine the impacts of industry on the ocean and humanity’s interconnectivity with it. , and allows companies of all sizes to take actions that protect and restore blue.

The Blue Standard was developed in collaboration with Oceanic Global’s Scientific Advisory Board and experts trained in WELL and LEED building rating systems, in a timely response to the looming threat of climate change and growing demand for a transparent industry action. According to a study carried out in 2021 by Deloitte among more than 10,000 people in more than 6 different countries, more than 58% of respondents want organizations to adopt more environmental practices, and 42% say they have themselves changed their habits. of consumption because of their position on the environment. In turn, Blue has two main offerings: a 3-star sustainability verification system for business operations, and product and packaging seals that verify consumer goods without plastic. An evolution of Oceanic Global’s long-standing industrial solutions program (formerly known as The Oceanic Standard), Blue has verified the sustainability achievements of over 400 countries to date, ranging from Bulleit Distillery in Tennessee, House of Yes and Salesforce in New York, Mandarin Oriental in Bangkok, Citi Tower in Hong Kong, Habitas in Tulum, Mexico and 19 Sandals Resorts International properties in the Caribbean. Leading sustainable brands including: Plaine Products, Raw Elements, Ball Aluminum Cups are also among the first brands to be awarded with Blue’s new product and packaging seals.

Recognizing the opportunity and potential for businesses to meet both business demand and environmental needs, the Blue Standard has also created customized programs for industries such as hospitality, music, events, spaces office, professional sports, consumer packaged goods, etc. These specified offerings work together to advance environmental efforts in their respective areas while establishing universal accountability and consistent benchmarks for sustainable business leadership across the industry. Oceanic Global believes impact should be accessible and open source, which is why Blue Standard also offers a suite of services including: free educational guides, step-by-step audits and consultations, and purchase agreements with a network of over 300 approved suppliers. , which make it easy and cost-effective for businesses to move away from single-use plastics and products and processes that are otherwise harmful to the environment. In turn, due to its comprehensive and solution-oriented structure, the Blue Standard framework has been leveraged by international governments, including those of: New York, New York State, United States, Barbados, Spain , and more, to help shape over 7 fonts to date.

“As businesses of all sizes increasingly adopt sustainable practices, we have recognized both the need and the potential to create universal accountability for these efforts and the way they are communicated to consumers. Our hope is that by strengthening global commitments to sustainability and sustainable systems change, The Blue Standard will strive to create a new balance between industries and the natural world that supports them. – Léa d’Auriol, Founder of Oceanic Global

“The health of our ocean is at a critical point, as is the health of our collective well-being. Blue is working to strengthen concrete action at all levels. We developed Blue to inspire the people and communities that make up businesses and industries to take continuous action for our blue planet and to maximize the positive impact we can all create in our immediate spheres and beyond. – Cassia Patel, Program Director, Oceanic Global

Oceanic Global will celebrate the official launch of the Blue Standard through a free, publicly-accessible virtual event on Thursday, October 7, broadcast live at noon EDT and midnight EDT to accommodate different time zones. The event will deepen Blue’s offering and feature thought leaders from the environment and industry, including: John Warner (Senior Vice President, Chemistry and Distinguished Researcher at Zymergen Corporation), Sandra Noonan ( Director of Sustainability, Just Salad) and Eduardo Castillo (Co-Founder and Creative Director, HABITAS; DJ) and more. To learn more and to register, visit


Founded in 2017 by Lea d’Auriol, Oceanic Global (OG) encourages us to take deep care of the ocean and offers solutions to protect it. The international non-profit association shines a light on humanity’s essential relationship with the ocean and empowers individuals, communities and industries to create positive change. Oceanic Global creates educational experiences, consults on sustainable operations and engages local communities to generate measurable impact for our collective well-being. Oceanic Global has international centers and volunteer bases in New York, London, Los Angeles, Barcelona, ​​Tulum and Hong Kong, and is additionally the official nonprofit and production partner of the United Nations World Oceans Day. since 2019. #CareDeeply |


Launched in 2021 as an evolution of Oceanic Global (formerly known as Oceanic Standard) industrial solutions program, Blue Standard (Blue) fights greenwashing, establishes universal responsibility for business leadership sustainable and enables industries and businesses of all sizes to achieve measurable goals. impact that protects our blue planet. Developed in conjunction with Oceanic Global’s Scientific Advisory Board and experts trained in WELL and LEED building rating systems, Blue offers two main offerings: a 3-star sustainability verification system for commercial operations and seals of products and packaging that verify consumer goods without plastic. The Blue Standard offers specialist programs and advice for industries including: hospitality, music, events, office spaces, professional sports, consumer packaged goods, and more. deals with a network of over 300 approved suppliers to help businesses phase out single-use plastics and operate sustainably. Blue has verified the sustainability achievements of over 400 companies in 26 countries to date, and has assisted over 7 environmental policies around the world.

  • Overview of the blue standard seal

  • Blue is a one-of-a-kind cross-industry standard that protects our blue planet


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