NextGen to organize in Texas, Arizona, North Carolina, Pennsylvania, New Hampshire, Michigan, Wisconsin and Nevada with the aim of “registering, informing and mobilizing” hundreds of thousands of young voters , depending on the group.

The organization wants to register more than 288,000 voters across the country, including 150,000 in Texas, and reach more than 9 million young people between the ages of 18 and 35 with information about the mid-term vote.

Already this month, NextGen began contacting potential voters with voter registration mail. Between September and October, the group aims to reach nearly 99,000 young voters across the country by mail and will send text messages and calls to 1.4 million more.

“I think we have already gained a lot with the power and participation of young voters. But at the end of the day what interests us at NextGen is to make real change,” Cristina Tzintzún Ramirez told CNN. , executive director of NextGen, adding that NextGen hopes to deliver a message to any lawmaker who “tries to hold on to the past.”

“If they want to do this, they can hang on to the past, but the future is ours,” she said.

NextGen’s investment follows high levels of youth civic engagement over the past few years, leading to a historic youth turnout in the 2018 midterm elections and one of the turnout rates of highest youth in the 2020 general election. In 2020, half of young people aged 18 to 29 voted, according to a study by the Center for Information & Research on Civic Learning and Engagement at Tufts (CIRCLE), a jump of 11 points compared to the 39% of young people aged 18 to 29 who voted in 2016.

Ahead of the 2020 election, NextGen, founded by businessman Tom Steyer in 2013, contacted more than 10.5 million people, the organization said.

To kick off its 2022 initiative, NextGen is hosting in-person events this week in Texas, where the group is hosting for the first time. The organization will host events in McAllen and Houston.

“We are investing early and on a large scale in youth and youth of color on the country’s biggest battlefield,” said Tzintzún Ramirez, from Texas.

In Texas, young people of color made up the majority of all who have turned 18 since the 2016 election, according to census figures.

Tzintzún Ramirez said the group spread to Lone Star State in part because of its youth and diversity. Yet she stressed that while “demographics are an ingredient of change,” it alone does not make a difference and concerted organizational efforts are needed to move forward.

“As one of the youngest states in the country, the youth of Texas have the power to set a whole new direction not only for our home state, but for the nation,” she said, adding that she believed the controversial political decisions made by the Republican majority in the Texas state legislature on ballot box access, abortion, and immigration were not in line with the will of the state’s youth.

“If the Texas legislature really enacted the will of young Texans, we wouldn’t ban abortion, we wouldn’t try to build an unnecessary border wall, and we wouldn’t pass voter suppression bills.” , said Tzintzún Ramirez.

Currently, NextGen has a volunteer base of 25,000 people across the country.

To implement its new initiative, the group will have field organization staff in Texas, Arizona, North Carolina and Pennsylvania and will do distributed digital organization in New Hampshire, Michigan, Wisconsin. and Nevada.

In addition to sending, calling and texting potential voters, the group said it aims to reach young people through social media and its influencer program.

When asked why he is committed to investing in young people, Steyer told CNN he believes youth voting is key to getting progressives elected.

“There is a growing recognition of a threat to democracy, and we are fundamentally an organization dedicated to the broadest and most thoughtful democracy, including ensuring that those who vote the least, under 35 years, come forward, make their voices heard and be counted. They will change the nation, “he said.


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