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Want to play sports with what NFL athletes are rocking these days? Have you always struggled to squeeze into standard brands? Stitch Fix and its clothing partners Artefact and Fairlane have what you need.
While the vast majority of men’s clothing brands only include standard fit athletic coats in sizes small to XXL, Stitch Fix now offers a wider range of sizes and silhouette combinations, including short cuts. , regular and tall in sizes extra-small to 3XL. Short and 3XL cuts and sizes can be rare finds in textiles. To better serve men with these styles, Stitch Fix has leveraged data-driven innovations to perfect the sports jackets from two of its exclusive brands: Artefact and Fairlane. The clothing subscription service has also recruited three NFL athletes – Fred Warner, Kyle Pitts and Marquise Goodwin – to partner with Stitch Fix to design yarns that match their style and shoulders.
“My build makes it especially difficult to find sport jackets that fit well without feeling restrictive and can match my active lifestyle,” Pitts said in an email. “These reimagined sports jackets have many unique features that make them super comfortable, such as a more stretchy material and extra width in the back for greater reach, which is ideal for me.”
Stitch Fix took a unique approach to sizing and leveraged the data to solve sizing issues, regardless of body type. After launching its first iteration, feedback revealed that the sleeves were too long and the shoulder width was too wide. The team applied this data to newer styles to improve the fit of the second iteration that Goodwin, Pitts, and Warner are now using.
For Fairlane jackets, this includes a more streamlined and proportional cuff shape, more ease in the back for maximum reach and a dual vent (rear) style for comfort. With the Artefact blazers, Stitch removed the shoulder pads for an easier, more relaxed feel, added a separate (inner) butterfly half-liner to minimize bulk, and used a Ponte knit fabric for comfort while maintaining a elegant style.
These changes have led to greater customer satisfaction according to customer responses. And the jackets look good too, according to Pitts.
“When I shared the campaign on social media, some former teammates definitely took notice,” said the Falcons tight end.
Stitch Fix is launching an exclusive online store featuring these Artefact and Fairlane sports jackets worn by players. This curated site combines this must-have style with new items to showcase how men can incorporate these enviable looks into their everyday lives.
Also, don’t forget: Pitts is just a rookie in this campaign, so there’s a lot to look forward to.
“There’s more to come with this Stitch Fix campaign, so keep an eye on my social media as we roll out more sports jacket-style inspiration from this collaboration,” Pitts said.
Read more: Stitch Fix Drops Fees and Goes Free (Style)